Vol. IV · Issue 09 · September 2026 LIVE

STREAMING LENS.

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FREE INTELLIGENCE

NetShort Price & Revenue 2026: $29.99 a Week, $180M a Year

What NetShort costs you and what it earns — the coin maths, the Singapore publisher, and what nobody publishes.

By Ludovic Bostral — YC S15, ex-CTO Afrostream, M6 Group

~$180MAnnualized Run Rate
+171%QoQ Growth, Q1 2025
$29.99/wkHighest Sub Price in Market

En brefTL;DR

The Number Everyone Searches: ~$180M Run Rate

Most searches for NetShort's revenue land on a stale figure. The $57M you see quoted around the web is cumulative in-app purchase revenue from launch through April 2025 (Sensor Tower, State of Short Drama Apps 2025) — a lifetime total, not a run rate. By November 2025, NetShort was generating roughly $15M a month, which annualizes to ~$180M.

The gap between those two numbers is the actual story. NetShort grew revenue +171% quarter-over-quarter in Q1 2025 — the fastest riser in the overseas short-drama top five that quarter. The app only launched in July 2024 (Sensor Tower). Eighteen months from zero to a nine-figure run rate is not a growth curve; it is a step change — and it says more about how fast this market rewards proven content pipelines than about any single product decision.

Sources: Sensor Tower, State of Short Drama Apps 2025; Streaming Lens Vertical Invasion database. Latest firm revenue figure: November 2025.

Where the Growth Actually Comes From

The signals stack across markets. India: +193% month-over-month in January 2026, concentrated in Tier-1 cities. France: #10 free downloads on Google Play by mid-2026 — behind ReelShort at #6, ahead of VibeShort and DramaWave (Appfigures). On YouTube, NetShort's channel holds 5.08M subscribers, the #4 short-drama channel worldwide, behind DramaBox (14.2M) and ReelShort (13.7M) (duanju.news, May 2026).

The engine behind those numbers is content export, executed at industrial scale. NetShort's flagship, Evil Bride vs The CEO's Secret Mom — adapted from a Chinese original — ran an estimated 44,000 ad creatives for 2.7 billion impressions across the US, UK, Canada, Australia and Germany (SocialPeta / AMO Pictures, 2026). The pattern reads like regulatory arbitrage: scripts already proven on China's duanju platforms, re-shot or re-cut for markets where they are new, then pushed with ad spend the local competition cannot match. Not a content strategy in the Hollywood sense — a distribution machine.

Sources: Streaming Lens Vertical Invasion database; Appfigures; duanju.news (May 2026 snapshot); SocialPeta / AMO Pictures 2026.

The Pricing Paradox: The #5 App Charges the Most

Here is the number that should not exist: NetShort lists its subscription at $29.99 a week on the App Store — above ReelShort ($19.99/week) and DramaBox ($17.99–19.99/week). The market's #5 player charges more than the #1 and the #2. On the coin side, episodes run about 70 coins after the free opening stretch, at $10 per 1,000 coins; a full 68-episode series lands around $50. Promo pricing moves constantly — user reports range from $20 to $30 a week — so treat every figure as a corridor, not a sticker.

A challenger without a catalog moat pricing above the leaders is not arrogance; it is a model. NetShort monetizes binge intensity, not scale — the viewer who must know how the bride gets revenge tonight is price-insensitive for exactly one series. That works as long as paid acquisition keeps delivering fresh addicts. It is also the model most exposed if CPMs rise or if the free, ad-supported tier of this market keeps expanding.

Sources: Apple App Store listing (July 2026); coin pricing via public aggregators, cross-checked July 2026. Prices vary by promo and region.

Stuck Between a Duopoly and the Free Tier

Zoom out and NetShort's $180M sits in a market shaped by two poles. The comparison table is unforgiving:

MetricNetShortDramaBoxReelShort
2025 money in~$180M annualized (Nov 2025)$530M gross in-app purchases (+75%, Sensor Tower)CNY 5.72B (≈ $796M) revenue (COL Group filings)
2025 gross consumer spending (Appfigures)$276M (narrower panel, more than doubled vs 2024)$1.2B
ProfitabilityNot disclosed+$10M net on $323M, 2024 (3.1%); no 2025 bottom lineCNY 56.7M (≈ $7.9M) net in 2024; −CNY 85.8M (≈ −$11.9M) in 2025; +$40M projected for 2026 (MPA projection, 3.8%)
Subscription price$29.99/wk$17.99–19.99/wk$19.99/wk
MAUNot public30M → 50M (2024→2025)49.9M (Nov 2025, +222% YoY)

The question is not whether NetShort keeps growing — the India and France signals say it does. The question is whether a #5 survives a customer-acquisition war financed by a leader whose bottom line swings — CNY 56.7M (≈ $7.9M) of net profit in 2024, a CNY 85.8M (≈ $11.9M) loss in 2025, and about $40M of net income on $1.05B of 2026 revenue in a Media Partners Asia projection, a 3.8% margin — and a #2 that showed a bottom line in 2024 and has published none for 2025. Challengers in that configuration usually face three exits: get acquired, find a genre niche the giants ignore, or watch CAC eat the margin. NetShort's premium pricing suggests its owners know exactly which clock is ticking.

Sources: Sensor Tower; Appfigures; DramaBox 2024 disclosure to Media Partners Asia; COL Group filings for ReelShort revenue and net result; Media Partners Asia (August 2026) for the ReelShort 2026 projection; Streaming Lens Vertical Invasion database. Figures as of Q2 2026, latest available per platform. The rows do not share one measure: NetShort's figure is an annualized monthly rate, DramaBox's is gross in-app purchases (App Store and Google Play), ReelShort's is reported revenue, and Appfigures gross consumer spending covers a narrower panel. In Q1 2026 DramaBox and ReelShort were level in Sensor Tower's in-app purchase ranking, at roughly $140M each. Yuan figures converted at the annual average rate (Federal Reserve G.5A: 7.1957 CNY/USD in 2024, 7.1875 in 2025; Q1 2026: 6.93, OECD).Sources : Sensor Tower ; Appfigures ; déclaration 2024 de DramaBox à Media Partners Asia ; comptes déposés par COL Group pour le chiffre d’affaires et le résultat de ReelShort ; Media Partners Asia (août 2026) pour la projection 2026 de ReelShort ; base Vertical Invasion de Streaming Lens. Les lignes ne partagent pas une même mesure : rythme mensuel annualisé pour NetShort, achats intégrés bruts pour DramaBox, chiffre d’affaires publié pour ReelShort, et un panel plus étroit pour la dépense des consommateurs d’Appfigures. Montants en yuans convertis au taux moyen de l'année (Federal Reserve G.5A : 7,1957 CNY/USD en 2024, 7,1875 en 2025 ; T1 2026 : 6,93, OCDE).

What Nobody Publishes — And What That Tells You

Three things you will not find on this page, because they do not exist in any verifiable source. MAU and cumulative downloads: NetShort does not disclose them, and Sensor Tower's 2025 report covers its revenue and growth but publishes no audience figure. Any site quoting a NetShort MAU is guessing. The founding story: the app is published by NETSTORY PTE. LTD., registered in Singapore (App Store listing) — but the incorporation dates floating around business aggregators contradict the app's July 2024 launch, so we publish neither. A 2026 revenue figure: the freshest firm number is November 2025. Anyone selling you a "NetShort 2026 revenue" today is extrapolating — including us, which is why we call it a run rate.

Opacity at this level is a signal in itself. The two market leaders disclose when the numbers flatter them; a challenger that discloses nothing while charging premium prices is optimizing for something other than narrative — most likely, for an eventual buyer's due diligence rather than public glory.

Verification status: July 2026. We publish what we can source, and name what we cannot.

Full platform economics — 65 company profiles, P&L models, coin-economy breakdowns — live in the report.

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NetShort Revenue FAQ

How much money does NetShort make?

Roughly $15M a month as of November 2025, or about $180M annualized (Sensor Tower via the Streaming Lens Vertical Invasion database). The $57M figure often quoted online is cumulative revenue through April 2025 — a lifetime total, not a run rate.

How much does NetShort cost?

The App Store lists a $29.99/week subscription — the highest in the short-drama market. On the coin model, episodes cost about 70 coins after the free opening, at $10 per 1,000 coins; a full 68-episode series runs around $50. Promotional pricing varies widely.

Is NetShort free?

Only at the start. Each series opens with free episodes, then switches to coins — about 70 coins an episode, at $10 per 1,000. The free opening is the acquisition cost the app is willing to pay; the tail of a 68-episode series is where it earns it back, at roughly $50.

Is NetShort safe to use?

It ships through the official App Store and Play Store, so it has passed platform review, and its publisher is a registered Singapore company. What we cannot verify is the ownership behind that company — business aggregators give incorporation dates that contradict the app's July 2024 launch. The exposure here is financial rather than technical: at $29.99 a week, a subscription left running is the thing that costs you.

Who owns NetShort?

NetShort is published by NETSTORY PTE. LTD., a Singapore-registered company (Apple App Store listing). Very little else about the owner is public, and the incorporation dates shown by business aggregators conflict with the app's July 2024 launch — so we treat them as unverified.

Is NetShort bigger than DramaBox?

No. DramaBox's gross in-app purchases reached $530M in 2025 (Sensor Tower), against NetShort's ~$180M a year, and DramaBox showed a $10M net profit on $323M of 2024 revenue — though it has published no bottom line for 2025. ReelShort is larger still, with CNY 5.72B (≈ $796M) of revenue in 2025 per the accounts filed by COL Group. Its bottom line swings: a CNY 85.8M (≈ $11.9M) net loss in 2025, then about $40M of net income on $1.05B of revenue in a Media Partners Asia projection for 2026.